Privacy Policy

Information we collect

We collect information you choose to provide and limited technical information collected automatically when you browse.

• Contact and appointment details you submit through our secure Jotform forms (name, phone, preferred times, reason for visit).
• Messages you type into Ask Pebble, our AI concierge. Please do not share medical records, insurance IDs or Social Security numbers in the chat.
• Device and usage data such as browser type, pages visited and referring site, collected through privacy-respecting analytics.

How we use information

We do not sell or rent your personal information.

• To schedule appointments, return calls and answer your questions.
• To improve our website content and patient experience.
• To comply with legal obligations and protect the security of our systems.

Protected health information

Information you provide as a patient of the practice is protected health information (PHI) and is governed by HIPAA and our Notice of Privacy Practices. Online forms are transmitted via encrypted (HTTPS) connections and stored with a HIPAA-capable form provider.

AI concierge

Ask Pebble uses an AI model to answer general questions about our services. It does not diagnose or provide medical advice, and conversations are not part of your dental record. Conversations may be processed by our technology providers solely to generate responses.

Photos you upload for First Look

If you choose to use First Look, the photo you upload is sent to our AI image-processing provider, OpenAI, solely to generate a simulated smile preview. We do not store the photo or the generated preview; both are processed in memory and discarded once the preview is returned to your browser. OpenAI processes the image under its API data-usage terms, which do not permit use of your photo to train its models; OpenAI may retain API inputs for up to 30 days for abuse and misuse monitoring, after which they are deleted. We do not use these photos to identify you, to train AI models, or for any other purpose. Under California law, images of your face may be considered sensitive personal information; you may decline to use First Look at any time and instead see your options at a free in-office consultation. Requests are routed through Vercel's AI Gateway, which acts as a pass-through and does not retain image content.

Cookies & analytics

We use essential cookies and aggregate analytics to understand site performance. You can disable cookies in your browser settings; some features may not function as intended.

Your California privacy rights

California residents may request access to, correction of, or deletion of personal information we hold, subject to legal exceptions for health records. We will not discriminate against you for exercising these rights. To make a request, call our office.

Children

This website is not directed to children under 13, and we do not knowingly collect their information online. Parents or guardians schedule care for minors.

Changes to this policy

We may update this policy periodically. The effective date above reflects the latest revision.